EMWAY Joins ATPA

With 50+ years in the toy business, and management’s collective 100+ years in the industry; Emway’s competitive advantage is understanding products and identifying unique opportunities facing stakeholders in the SEA region and wider toy market.
Emway’s strength comes from its unparalleled distribution network – with over 300 retailers served across 30,000+ unique locations in Singapore & Indonesia. Management’s regional familiarity with the SEA culture, language & norms has provided Emway an edge in building brands over the years.
We are, and continue to be the single largest toy distributor in both Indonesia & Singapore, with our portfolio of toys and children’s products covering multiple play patterns and price points; positioning us well to cater to every layer and channel within the market. Learn more about them here.