ATPA is proud to welcome The Entertainer & the Early Learning Centre (ELC)!

ATPA is proud to welcome The Entertainer as well as the Early Learning Centre (ELC) under them on board!

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant who, along with two of their sons, instill the driving force and mission – “To be the best-loved toyshop – one child, one community at a time”. Today, it continues to be the largest family-owned chain of toy shops in the UK with a total of 170 stores.

Learn more about them here. 


Early Learning Centre (ELC) was established in 1974 by John Beale, who was inspired by his children to create a toy business that would enhance children’s development through play. In collaboration with a child psychologist, the company created toys and books with clear educational value and opened their first shop in Reading, England with a mail-order department. ELC quickly became a much loved and trusted brand by families worldwide and now has over 300 stores across the globe. The Entertainer acquired ELC in 2019 with a clear vision; to support children’s learning and development through play worldwide. The Entertainer continues to bring innovation to new product design for ELC, creating quality timeless toys to inspire learning through play.

Learn more about them here.

We look forward to working with them to support learning through play!