Hello There, Welcome!

We are ATPA

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Upcoming Events

Wed, 01 Oct 2025

The Asia Toy & Play Association (ATPA) jointly with Eurofins Softlines & Hardlines, invites you to a focused webinar on sustainability trends shaping the toy industry—spanning ESG, EPR, and the Global Plastics Treaty—with practical solutions you can apply immediately.

Mon, 06 Oct 2025

As part of the Spielwarenmesse eG network, Kids India offers a great platform to showcase your brand to a broad audience. Leveraging Spielwarenmesse‘s extensive connections and expertise, Kids India provides access to key markets and connects you with top buyers, influencers and decision-makers, ensuring your brand gets the visibility it deserves.

Recent News

Oct

01

ATPA Publishes New ESG & EPR Reports for 2025 The Asia Toy & Play Association (ATPA) is proud to announce the release of two key publications that underline our commitment to sustainability and regulatory insight for the toy industry. 🌱 ESG Sustainability and the Toy Industry This new guide introduces ...

Sep

09

ATPA Launches White Paper on Vietnam’s Toy Manufacturing at Inaugural Vietnam Toy Forum in Hanoi Hanoi, 9 September 2025 — The Asia Toy & Play Association (ATPA) today officially launched its new White Paper, “Vietnam’s Toy Industry Manufacturing – State of ‘Play’ & Opportunities for Growth,” at the inaugural Vietnam ...

Members of ATPA