The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.
We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.
We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.
ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.
Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.
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ATPA Launches White Paper on Vietnam’s Toy Manufacturing at Inaugural Vietnam Toy Forum in Hanoi Hanoi, 9 September 2025 — The Asia Toy & Play Association (ATPA) today officially launched its new White Paper, “Vietnam’s Toy Industry Manufacturing – State of ‘Play’ & Opportunities for Growth,” at the inaugural Vietnam ...
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ATPA’s Summer Newsletter is out! Click here
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International Day of Play – Celebrating the Joy, Creativity & Belonging That Play Brings 11 June is now permanently stamped on the global calendar as the International Day of Play (IDOP)—a UN-recognised salute to every child’s right to play, learn and thrive. To mark the second IDOP, ATPA joined hands ...
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