The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.
We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.
We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.
ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.
Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.
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Tariff uncertainties mean companies are facing significant economic, speed to market, quality, and risk assurance challenges across every level of their supply chains while adapting their sourcing strategy to a changing global trading landscape To thrive in this environment, companies need to have the latest intelligence to formulate compelling strategies, ...
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ATPA welcomes Playmind as a new member! Meet Playmind – your go-to global toy creator! Founded in 1997 by Vincent Thai and based in the heart of Hong Kong (Houston Centre), Playmind is a privately owned toy manufacturer and exporter bringing joy to kids around the world. From action figures ...
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ATPA welcomes Smart Toys and Games as a new member! Smart Toys and Games is an international company that creates high-quality, fun, and educational products. Smart’s products stimulate skills and help you learn through play. Smart aims to develop strong brands with high-quality products that appeal to a wide audience. ...
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