The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.
We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.
We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.
ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.
Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.
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Founded in 2010, PT Toys Games Indonesia (Toys Kingdom) offers a comprehensive collection of over 23,000 toys and hobbies for all ages, divided into seven categories: babies, girls, boys, education, family fun, outdoor, and international brands. Toys Kingdom currently has over 70 stores operating in 24 cities across Indonesia. Read ...
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February 2026 Newsletter – Asia Toy and Play Association
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[LAUNCHING IN MARCH 2026 FOR ATPA MEMBERS ONLY] ATPA is thrilled to announce that it will soon launch ATTY, the Asia Toy & Play Association’s new intelligent chatbot, specifically designed to be members’ go-to resource for Toy industry regulations and policies within ATPA’s focus regions. Think of ATTY as your ...
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