Hello There, Welcome!

We are ATPA

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Upcoming Events

Wed, 20 Aug 2025

IBTE Indonesia is a premier B2B exhibition connecting global and local manufacturers of baby products, toys, trendy toys, IP, and educational goods with buyers, retailers, importers, and distributors across Southeast Asia. The show serves as a strategic platform for brands to expand their market presence in Indonesia, one of the largest consumer markets in the region.

Tue, 09 Sep 2025

Vietnam Toy Forum 2025: Powering the Next Wave of Toy Manufacturing Join global brands, Vietnamese makers, and top government officials on 9 September 2025 in Hanoi for the inaugural Vietnam Toy Forum—a high-level summit dedicated to unlocking growth, streamlining supply chains, and sharpening Vietnam’s competitive edge in the toy industry.

Recent News

Jun

11

International Day of Play – Celebrating the Joy, Creativity & Belonging That Play Brings 11 June is now permanently stamped on the global calendar as the International Day of Play (IDOP)—a UN-recognised salute to every child’s right to play, learn and thrive. To mark the second IDOP, ATPA joined hands ...

Jun

11

Happy UN International Day of Play! 🎉 Today, 11th June 2025, Playeum launched What Matters to Our Children? — a new report sharing the hopes, concerns, and ideas of 201 young children (ages 3 to 14) in Singapore. Supported by the LEGO Group, this project reveals how PLAY unlocks children’s ...

May

27

ATPA would like to welcome tiNiWorld Edutainment as a new member! tiNiWorld Edutainment, an investment of N KID Global (*), is Vietnam’s leading pioneer in family edutainment. Since 2009, tiNiWorld has welcomed over 100 million visitors to its nationwide network of centers, offering enriching play experiences that support well-rounded child ...

Members of ATPA