The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.
We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.
We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.
ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.
Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.
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ATPA welcomes Playmind as a new member! Meet Playmind – your go-to global toy creator! Founded in 1997 by Vincent Thai and based in the heart of Hong Kong (Houston Centre), Playmind is a privately owned toy manufacturer and exporter bringing joy to kids around the world. From action figures ...
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ATPA welcomes Smart Toys and Games as a new member! Smart Toys and Games is an international company that creates high-quality, fun, and educational products. Smart’s products stimulate skills and help you learn through play. Smart aims to develop strong brands with high-quality products that appeal to a wide audience. ...
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Global Toy Industry Statement—Keep Toys Tariff-Free We, the undersigned members of the global toy industry, reaffirm our commitment to ensuring toys are tariff-free around the world, in accordance with the principles set forth in the 1994 Uruguay GATT and subsequent WTO rulings. Toys are “essential products” for children and ensure ...
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