Hello There, Welcome!

We are ATPA

The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.

WHAT WE DO

POLICY

We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.

PUBLIC AWARENESS

We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.

BUSINESS SUPPORT

ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.

EVENTS

Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.

Upcoming Events

Mon, 09 Jun 2025

Proclaimed by the UN General Assembly on 25 March 2024, the International Day of Play is observed every 11 June to champion every child’s right to play, as enshrined in Article 31 of the Convention on the Rights of the Child. More than 140 Member States co‑sponsored the resolution, signalling global consensus that play is essential for healthy development, learning and social cohesion. The inaugural celebration in 2024 mobilised governments, civil‑society groups and the private sector to integrate play into policy agendas—from education and health to urban planning—and to create safe, accessible spaces where all children can thrive.

Thu, 12 Jun 2025

Kind + Jugend ASEAN 2024 will take place from 12 to 14 June at the Queen Sirikit National Convention Center (QSNCC) Hall 5-6. The venue is situated in central Bangkok. is well-connected by all modes of transport and will be a highly convenient place to welcome international buyers and business travelers.

Recent News

May

05

Tariff uncertainties mean companies are facing significant economic, speed to market, quality, and risk assurance challenges across every level of their supply chains while adapting their sourcing strategy to a changing global trading landscape To thrive in this environment, companies need to have the latest intelligence to formulate compelling strategies, ...

Apr

24

ATPA welcomes Playmind as a new member! Meet Playmind – your go-to global toy creator! Founded in 1997 by Vincent Thai and based in the heart of Hong Kong (Houston Centre), Playmind is a privately owned toy manufacturer and exporter bringing joy to kids around the world. From action figures ...

Apr

24

ATPA welcomes Smart Toys and Games as a new member! Smart Toys and Games is an international company that creates high-quality, fun, and educational products. Smart’s products stimulate skills and help you learn through play. Smart aims to develop strong brands with high-quality products that appeal to a wide audience. ...

Members of ATPA