The event, organized by The Japan Toy Association, drew strong traffic and media attention in 2025 with 72,621 visitors and extensive coverage, making it a prime platform for market access across the Asia-Pacific region.

• Indonesia has established itself as a key beneficiary of the global Toy supply chain diversification, both as a manufacturing hub and as a growing consumer market Toys are one of Indonesia’s important non-oil and gas exports, supported by a strong network of manufacturers and an expanding domestic industry.
• The Government has placed priority on industrial development, SME growth, and maintaining high safety standards for consumers. Looking ahead, long-term projections indicate that Indonesia could significantly expand its share of global Toy exports if supportive policies, investment incentives, and innovation ecosystems are strengthened.
• At the same time, global companies view Indonesia as an increasingly attractive location for investment thanks to its young workforce, improving infrastructure, and strategic geographic position in Asia.

 

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