The Asia Toy & Play Association (ATPA) is a multi-stakeholder coalition of toy industry players in Asia Pacific countries. We aim to provide all children with access to quality toys through the sustainable growth of the toy sector value chain and advocating the importance of learning through play.
We collaborate with governments all over Asia to promote effective and evidence-backed policy for the production of high quality safe toys.
We strongly advocate for starting a dialogue with policy makers, educators, and consumers on the importance of educational toys and toy safety.
ATPA can provide your business with market support from advice in ways of doing business to market research and introductions to other industry players.
Through our activities, we champion the production of high-quality safe toys, the value of play and the importance of sustainability.
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International Day of Play – Celebrating the Joy, Creativity & Belonging That Play Brings 11 June is now permanently stamped on the global calendar as the International Day of Play (IDOP)—a UN-recognised salute to every child’s right to play, learn and thrive. To mark the second IDOP, ATPA joined hands ...
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Happy UN International Day of Play! 🎉 Today, 11th June 2025, Playeum launched What Matters to Our Children? — a new report sharing the hopes, concerns, and ideas of 201 young children (ages 3 to 14) in Singapore. Supported by the LEGO Group, this project reveals how PLAY unlocks children’s ...
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ATPA would like to welcome tiNiWorld Edutainment as a new member! tiNiWorld Edutainment, an investment of N KID Global (*), is Vietnam’s leading pioneer in family edutainment. Since 2009, tiNiWorld has welcomed over 100 million visitors to its nationwide network of centers, offering enriching play experiences that support well-rounded child ...
![Nkid_Global[80].ai](https://atpa.asia/wp-content/uploads/2025/05/Nkid_Global80.ai_.jpg)
![tiNiWorld_logo[17].ai](https://atpa.asia/wp-content/uploads/2025/05/tiNiWorld_logo17.ai_-298x300.jpg){kind=logo}
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