ATPA is dedicated to ensuring every child’s right to access safe, high-quality toys and to learn through play. We advocate for fair and effective policies, support responsible companies in growing the industry, and champion sustainability as a core principle in toy manufacturing and trade.

Core Principles

 Children’s Safety as a Priority – Ensuring every child can play safely through strong safety standards and responsible industry practices.

 Promoting Learning through Play – Advocating the educational and developmental benefits of play while respecting children’s diverse needs.

 Sustainable and Ethical Industry Leadership – Driving responsible business practices that prioritize environmental sustainability, ethical manufacturing, and corporate responsibility.

 Fair and Open Trade – Working to eliminate barriers to trade, foster innovation, and create an inclusive, competitive market for toys across Asia and beyond.

 Collaboration and Advocacy – Engaging with policymakers, industry leaders, and stakeholders to promote smart regulation, industry growth, and intellectual property protection.