Mission

Mission

ATPA’s mission is to promote every child’s right to access safe toys and learn through play. We do this by providing thought leadership to promote fair practices and legislation, and supporting responsible companies to grow the industry.

ATPA is committed to the following Core Principles:

• • • Children’s Safety as a Priority– Championing every child’s right to play safely
   
  • • Promote Learning through Play– Advocating the educational benefits of play in respect of children’s sensitivities
   
  • Responsible Leadership– The voice of the industry building cooperative relationships with policymakers to promote trade, industry growth, and intellectual property rights

• Ethical Trading and Manufacturing– Reducing or eliminating barriers to fair trade and production while encouraging environmental sustainability