The HKTDC Hong Kong Toys & Games Fair is Asia’s premier toy industry event, held at the Hong Kong Convention and Exhibition Centre from 12–15 January 2026, with the Click2Match online business-matching platform running 5–22 January 2026.
This flagship fair is the leading gateway into the Asian toy market, attracting global brands, manufacturers, and buyers from across the world.
The 2025 edition alone featured 1,710 exhibitors from 29 countries and regions, welcoming 39,302 buyers from 119 markets. Key highlights include the Brand Name Gallery, Kidult World, and the Smart-Tech Toys & Games Zone, showcasing the latest in branded play, hobby collectibles, and tech-driven innovations .
New for 2026, the fair will introduce the Toys POP-UP & PLAY Zone—a dedicated experience space where exhibitors can showcase their products through immersive demonstrations, live play zones, and interactive brand activations. Designed to let visitors “experience toys in action,” this feature provides companies with a dynamic stage to engage buyers, highlight innovation, and create memorable first-hand product encounters.
