Spielwarenmesse returns to Nuremberg, Germany, from 2–6 February 2027, bringing together toy manufacturers, buyers, retailers and industry innovators from around the world. The fair offers an opportunity to discover new products, explore emerging play trends and build international business relationships.
The 2026 edition at a glance:
2,313 exhibitors from 68 countries, including 488 first-time exhibitors.
58,941 trade visitors from 123 countries.
175,000 m² of exhibition space.
82% of exhibitors and 65.5% of visitors came from outside Germany.
For Asia-Pacific toy businesses exploring overseas growth, this international reach makes Spielwarenmesse a valuable opportunity to meet prospective partners, understand buyer priorities and showcase products to a global trade audience.
