The 2025 editions attracted 1,453 exhibitors and 72,330 buyers, with 95% of visitors expressing a desire to return.

Set to feature six halls instead of five in 2026, the shows are ready to capture cross-sector opportunities, particularly with the launch of the AI Smart Toy Area and the returning Trendy Toys & Collectibles Zone. The AI Smart Toy Area will showcase tangible smart products, highlighting the power of technology; while the Trendy Toys & Collectibles Zone will include a diverse array of trendy offerings, ranging from blind boxes, designer toys to animated merchandise. This is set to create synergy with Licensing China, which offers IP categories and licensed products spanning animation and characters, culture and art, brands, sports, celebrities, and more.

Value-added fringe events onsite will include an array of forums and seminars, the Toy Award and Hobby Award showcases, business matching, influencer livestreaming and more.